Communication Plans Portfolio
Leonard Resource Group Social Media Plan
During my internship at Leonard Resource Group, I was tasked to revitalize the company’s inactive social media presence in collaboration with a fellow intern. My partner and I were given complete creative freedom, but we ensured that all of the content supported the company’s mission: engaging people and communities. We presented this social media plan to the company leadership team who approved our recommendations. For the rest of the internship, I executed the plan by conducting research, designing graphics, copywriting content, maintaining the content calendar, and tracking analytics.
Seattle University Athletics
Strategic Communication Plan
The Seattle University Athletics marketing team expressed a desire to increase attendance at baseball and softball games. To achieve this, I developed a strategic communication plan with two fellow interns. This 6-week plan included feature stories, social media posts, marketing emails, and PA announcements that emphasized the communal and exciting aspects of college sports. Our team effectively delegated tasks to deliver our proposed tactics on time.